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social media and online marketing

  • Strategy

    General social media strategy and social integrated marketing consulting.

    Here at dot.jo, a team of social media strategists analyzes your business needs and understands your audience in order to tailor and communicate the right message that will reach your target. In addition, our team will make sure to deploy needed integration with other communication mediums to maximize brand exposure and to position the brand as the number one choice for potential clients.

  • Analysis

    Formal analysis of current marketing deployment, social strategy development and integration.

    dot.jo conducts a pre-launch market research campaign through online platforms. Moreover, reports and studies by research houses are analyzed to ensure a full understanding of the client’s position in the market in comparison to competitors. The market research analysis and results act as a key element in developing the overall strategy for the brand’s online presence.

  • Setup

    Social media account creation, management and daily responsibility, including Facebook, Twitter and YouTube.

    Following the international standards and best practices, aligned with the rules and regulations of each platform, dot.jo guarantees creating an account on each platform that reflects a high level of professionalism and uniqueness. Throughout the creation and setup phase, dot.jo follows and abides by all the security settings to maintain a high level of integrity.

    Following the international standards and best practices, aligned with the rules and regulations of each platform, dot.jo guarantees creating an account on each platform that reflects a high level of professionalism and uniqueness. Throughout the creation and setup phase, dot.jo follows and abides by all the security settings to maintain a high level of integrity.

  • Marketing

    Social advertising and marketing.

    Through its corporate accounts and direct connections with social media platforms, dot.jo has the ability to run any advertising campaign on these platforms in no time. Our designers and advertising experts have all the needed background knowledge to plan, develop, design and execute advertising campaigns that achieve the client’s objectives.

    Throughout the campaign, our advertising experts optimize the campaign to secure the best results. Each advertising exercise is followed by a detailed report, including facts and figures highlighting the campaign’s performance.

  • Content

    Development and execution of a social content strategy

    Our copywriters receive a brief from the social media strategist and analyst from one side, and the client’s input from another, to understand the main objective of having an online presence. Thus, creating a content line-up that is in line with the client’s vision. The objective of the content line-up is to serve and meet the client’s social and business objectives.

    Content is optimized on-the-go to assure its value. An optimization process takes place after each content line-up is written based on the feedback given by social media analysts.

  • Management

    Community management

    A team of community managers and moderators, equipped with the top-of –the-line tools and applications, are responsible of managing the accounts, replying back to customer inquiries on each page and making sure that the account is running smoothly.

  • Crisis management

    Community management

    Our team, with the help of live monitoring and listening tools, is able to detect any content mentioning the brand in order to address, interact and engage with it accordingly. In the case of a crisis, dot.jo follows the best practices in handling the situation to maintain the brand’s credibility.

  • Digital Advertising

    dot.jo, through it’s connections with top local, regional and international advertising Network can offer its clients a one stop shop for all their digital advertising activities

    dot.jo offers competitive results advertising on:

    • Google Network
    • Yahoo
    • Tribal fusion
    • Facebook
    • Adfalcon
    • Top local and regional networks and portals
    • MS marketing
    • Email marketing

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